Web Analyst

Requirements

• At least 2 years of experience in marketing analytics

• At least 1 year with products with over 1 million MAU

• Strong knowledge of SQL/NoSQL, ability to structure and process big data. Experience with BI systems and databases

• Willingness to constantly question the existing system and imagine the ideal future, which will definitely become our present

• Excellent command of GTM, Firebase, Google Analytics and GA4 tools

• Detailed understanding of the technical features of analytic systems

• Experience in building and implementing end-to-end analytics

• Experience in building product analytics from scratch is a plus

• Basic knowledge of JavaScript

• Understanding of unit economics

• Ability to interpret data in terms of business and user behavior

• Understanding of A/B testing principles

• Ability to work with aggregations from different sources

• Experience in creating attribution models

Objectives

• Become a web analytics expert: assess relevant trackers, get rid of redundant ones, check markup and settings

• Understand current project evaluation metrics and propose more relevant ones if necessary

• Move web analytics towards transparency, invent and develop useful dashboards that are really essential to managers

• Conduct A/B tests to test hypotheses on data

• Ask a lot of questions and implement better interaction procedures

• Support web marketing campaigns and work with the marketing department

• Analyze the effectiveness of campaigns, channels, and creatives. Make recommendations for improvement, seek out new and effective ways enhance user experience

• Create methods of forecasting key traffic indicators at early stages of product life

• Build marketing reports and formulate a methodology for their structuring

• Monitor the integrity and reliability of marketing data

• Assist with procurement automation

• Build and maintain an end-to-end analytics system, automate data collection and generate reports as needed

• Generate hypotheses based on available data to improve conversions for different sales funnels, participate in testing these hypotheses together with the marketing team and conduct post-analysis

• Analysis of incoming traffic and its distribution (CPL, CPS, CPC, CPM).

Terms

• Full-time employment - no double employment, remote work option, flexible schedule. Dubai - office work. Other locations - remote work.

• Work on a stimulating international product.

• High salary commensurate with the professional level, indexed at least once a year.

• Fixed salary + KPI (from budget, flexible motivation system).

• Promotion to head of web analytics department

• Free advanced training courses

• Opportunities to attend sponsored and partner events and conferences.