> For the complete documentation index, see [llms.txt](https://docs.minto.finance/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.minto.finance/russian/rabotat-u-nas-english-only/join-the-minto-team/web-analyst.md). # Web Analyst **Requirements** * At least 2 years of experience in marketing analytics * At least 1 year with products with over 1 million MAU * Strong knowledge of SQL/NoSQL, ability to structure and process big data. Experience with BI systems and databases * Willingness to constantly question the existing system and imagine the ideal future, which will definitely become our present * Excellent command of GTM, Firebase, Google Analytics and GA4 tools * Detailed understanding of the technical features of analytic systems * Experience in building and implementing end-to-end analytics * Experience in building product analytics from scratch is a plus * Basic knowledge of JavaScript * Understanding of unit economics * Ability to interpret data in terms of business and user behavior * Understanding of A/B testing principles * Ability to work with aggregations from different sources * Experience in creating attribution models **Objectives** * Become a web analytics expert: assess relevant trackers, get rid of redundant ones, check markup and settings * Understand current project evaluation metrics and propose more relevant ones if necessary * Move web analytics towards transparency, invent and develop useful dashboards that are really essential to managers * Conduct A/B tests to test hypotheses on data * Ask a lot of questions and implement better interaction procedures * Support web marketing campaigns and work with the marketing department * Analyze the effectiveness of campaigns, channels, and creatives. Make recommendations for improvement, seek out new and effective ways enhance user experience * Create methods of forecasting key traffic indicators at early stages of product life * Build marketing reports and formulate a methodology for their structuring * Monitor the integrity and reliability of marketing data * Assist with procurement automation * Build and maintain an end-to-end analytics system, automate data collection and generate reports as needed * Generate hypotheses based on available data to improve conversions for different sales funnels, participate in testing these hypotheses together with the marketing team and conduct post-analysis * Analysis of incoming traffic and its distribution (CPL, CPS, CPC, CPM). **Terms** * Full-time employment - no double employment, remote work option, flexible schedule. Dubai - office work. Other locations - remote work. * Work on a stimulating international product. * High salary commensurate with the professional level, indexed at least once a year. * Fixed salary + KPI (from budget, flexible motivation system). * Promotion to head of web analytics department * Free advanced training courses * Opportunities to attend sponsored and partner events and conferences.