Marketing manager

Requirements

• At least three years experience in marketing.

• Proven successful experience working with major performance marketing tools for at least three years - please include the channels (and numbers) you've worked with in your cover letter.

• Solid knowledge of Google.Analytics, internal analytic systems, as well as (optimally, but not critically) multi-channel/through analytics services: Power BI/OWOW BI/etc. - please specify in the cover letter the end-to-end analytics services you are willing to work with.

• In-depth understanding of the key marketing metrics - please specify the metrics you consider as the most important to analyze the effectiveness of your activities in the cover letter.

• Experience with different attribution models (minimum - understanding what it is and how it works), multi-level advertising campaigns.

• Case proven experience in influencing business outcomes of projects you have worked on.

• Related IT experience will be a plus.

• English C1 level (all materials and content in English) is a minimum.

• Creativity, organization, proactive approach (we are driven, want to work with the same kind of people).

• Experience of managing digital teams.

Objectives

• We are looking for a strong practitioner in marketing of innovative products and nonstandard promotion who will be trusted with marketing of the brand and all directions.

• Set tasks for designers, SMM managers, copywriters, producers, developers, content writers, control the process, accept the results.

• Evaluate the effectiveness of projects and find points of growth.

• Participate in internal projects: creating and improving marketing materials, business process analysis, ROI analytics.

• Set up end-to-end analytics, calculate business and marketing performance metrics, daily ROI analytics, forecasting and reporting.

• Seek out-of-the-box approaches and Growth models.

• Constantly testing creatives.

• Manage SEO + PPC + Content Marketing traffic.

• Study user behavior and adjust strategies.

• Positioning products in the market.

• Testing marketing hypotheses for different target audience segments.

• Project planning of advertising campaigns, their interaction in the context of brand/products/audience/channels.

• Hypothesis building, finding growth points, planning experiments and implementing best practices based on analytics.

Terms

• Full-time - no overlap possible, possibility of remote work, flexible schedule. Dubai - office. Other locations - remote work.

• Work on an interesting international product.

• High salary corresponding to the professional level with indexation at least once a year. Fix + KPI (from budget, flexible motivation system, discussed at the interview).

• Opportunity to assemble their own performance team in 2022.

• Growth to director of the performance department in 6-7 months with a salary increase.

• Free training on advanced training courses.

• Opportunities to attend sponsorship and partner events and conferences .