Web Analyst

Requirements

• At least 2 years of experience in marketing analytics

• At least 1 year with products with MAU of more than 1 million users

• Strong knowledge of SQL/NoSQL, ability to structure and process big data Experience with BI systems and databases

• Willingness to constantly question the existing system and think about the ideal future, which is sure to become our present

• Excellent command of GTM, Firebase, Google Analytics, GA4 tools

• Detailed understanding of the technical peculiarities of analytic systems

• Experience in building and implementing end-to-end analytics

• Experience of building analytics on the product from scratch will be a plus

• Basic knowledge of JavaScript

• Understanding of unit economics

• Ability to interpret data in terms of business and user behavior

• Understanding of A/B testing principles

• Ability to work with aggregations from different sources

• Experience in creating attribution models

Objectives

• Become a web analytics expert: assess connected trackers, get rid of unnecessary ones, check markup and settings

• Understand current project evaluation metrics and propose more relevant ones if necessary

• Move web analytics towards transparency, think and develop useful dashboards that are really in demand by managers

• Conduct A/B tests to test hypotheses on data

• Ask a lot of questions and implement better interaction processes

• Accompany marketing campaigns on the web and work with the marketing department

• Analyze the effectiveness of campaigns, channels, and creatives and make recommendations for improvement, looking for new and effective ways to buy

• Create methods to forecast key traffic indicators at early stages of its life

• Build marketing reports and formulate a methodology for their construction

• Monitor the integrity and reliability of marketing data

• Assist with procurement automation

• Build and maintain an end-to-end analytics system, automate data collection and generate reports as needed

• Generating hypotheses based on the available data to improve conversions for different sales funnels, participating in tests of these hypotheses together with the marketing team, conducting post-analysis

• Analysis of incoming traffic and its distribution (CPL, CPS, CPC, CPM).

Terms

• Full-time employment - combining is not possible, the possibility of remote work, flexible schedule. Dubai - office. Other locations - remote work.

• Work on an interesting international product.

• High salary corresponding to the professional level with indexation at least once a year.

• Fix + KPI (from budget, flexible motivation system).

• Career advancement to head of web analytics department

• Free training on advanced training courses

• Opportunities to attend sponsored and partner events and conferences.