# Web Analyst **Requirements** * At least 2 years of experience in marketing analytics * At least 1 year with products with MAU of more than 1 million users * Strong knowledge of SQL/NoSQL, ability to structure and process big data Experience with BI systems and databases * Willingness to constantly question the existing system and think about the ideal future, which is sure to become our present * Excellent command of GTM, Firebase, Google Analytics, GA4 tools * Detailed understanding of the technical peculiarities of analytic systems * Experience in building and implementing end-to-end analytics * Experience of building analytics on the product from scratch will be a plus * Basic knowledge of JavaScript * Understanding of unit economics * Ability to interpret data in terms of business and user behavior * Understanding of A/B testing principles * Ability to work with aggregations from different sources * Experience in creating attribution models **Objectives** * Become a web analytics expert: assess connected trackers, get rid of unnecessary ones, check markup and settings * Understand current project evaluation metrics and propose more relevant ones if necessary * Move web analytics towards transparency, think and develop useful dashboards that are really in demand by managers * Conduct A/B tests to test hypotheses on data * Ask a lot of questions and implement better interaction processes * Accompany marketing campaigns on the web and work with the marketing department * Analyze the effectiveness of campaigns, channels, and creatives and make recommendations for improvement, looking for new and effective ways to buy * Create methods to forecast key traffic indicators at early stages of its life * Build marketing reports and formulate a methodology for their construction * Monitor the integrity and reliability of marketing data * Assist with procurement automation * Build and maintain an end-to-end analytics system, automate data collection and generate reports as needed * Generating hypotheses based on the available data to improve conversions for different sales funnels, participating in tests of these hypotheses together with the marketing team, conducting post-analysis * Analysis of incoming traffic and its distribution (CPL, CPS, CPC, CPM). **Terms** * Full-time employment - combining is not possible, the possibility of remote work, flexible schedule. Dubai - office. Other locations - remote work. * Work on an interesting international product. * High salary corresponding to the professional level with indexation at least once a year. * Fix + KPI (from budget, flexible motivation system). * Career advancement to head of web analytics department * Free training on advanced training courses * Opportunities to attend sponsored and partner events and conferences.