# Web Analyst **Requirements** * At least 2 years of experience in marketing analytics * At least 1 year with products with MAU of more than 1 million users * Strong knowledge of SQL/NoSQL, ability to structure and process big data Experience with BI systems and databases * Willingness to constantly question the existing system and think about the ideal future, which is sure to become our present * Excellent command of GTM, Firebase, Google Analytics, GA4 tools * Detailed understanding of the technical peculiarities of analytic systems * Experience in building and implementing end-to-end analytics * Experience of building analytics on the product from scratch will be a plus * Basic knowledge of JavaScript * Understanding of unit economics * Ability to interpret data in terms of business and user behavior * Understanding of A/B testing principles * Ability to work with aggregations from different sources * Experience in creating attribution models **Objectives** * Become a web analytics expert: assess connected trackers, get rid of unnecessary ones, check markup and settings * Understand current project evaluation metrics and propose more relevant ones if necessary * Move web analytics towards transparency, think and develop useful dashboards that are really in demand by managers * Conduct A/B tests to test hypotheses on data * Ask a lot of questions and implement better interaction processes * Accompany marketing campaigns on the web and work with the marketing department * Analyze the effectiveness of campaigns, channels, and creatives and make recommendations for improvement, looking for new and effective ways to buy * Create methods to forecast key traffic indicators at early stages of its life * Build marketing reports and formulate a methodology for their construction * Monitor the integrity and reliability of marketing data * Assist with procurement automation * Build and maintain an end-to-end analytics system, automate data collection and generate reports as needed * Generating hypotheses based on the available data to improve conversions for different sales funnels, participating in tests of these hypotheses together with the marketing team, conducting post-analysis * Analysis of incoming traffic and its distribution (CPL, CPS, CPC, CPM). **Terms** * Full-time employment - combining is not possible, the possibility of remote work, flexible schedule. Dubai - office. Other locations - remote work. * Work on an interesting international product. * High salary corresponding to the professional level with indexation at least once a year. * Fix + KPI (from budget, flexible motivation system). * Career advancement to head of web analytics department * Free training on advanced training courses * Opportunities to attend sponsored and partner events and conferences. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.minto.finance/chinese/we-are-hiring/join-minto-team/web-analyst.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.